NEURWORLD

Gamified Brain Health Assessment App

NeuroWorld is an AI-powered application for cognitive rehabilitation and brain & mental health management via targeted exercises, neuropsychological assessments, and goal tracking through gamified experiences to enhance mental fitness. It boosts user engagement and retention through dynamic AI agents and themed islands that target different wellness areas, promoting overall psychological well-being.

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Client/Industry

A health care company redefining brain & mental health management through AI personalization and gamification

Enhancements

  • Introduction of island-themed health targets
  • Gamification rewards system for better engagement
  • Personalized AI agents and live conferencing features

Services

  • Brain health monitoring and cognitive assessment module
  • Gamification experience via Neuropolis city with assessments and habit check-ins
  • Real-time interaction via AI-driven personas with adaptive habit tracking & alerts

Tech Stack

  • Flutter
  • Django
  • Postgres
  • Firebase
  • Redis Cache
  • Amazon S3, EC2
  • Open AI

Project Overview:

9:41
NEURO Goals+ Add
▢ 6 January, 2024
Getting 7–9 hours of good-quality sleep
Great start! Keep going!0/3› Slide to Check-in
Walk for 15 mins
You’re just one check-in away!2/3Done! ✓
Habit streak 28+52 NEURO points

Traditional brain & mental health apps usually struggle with user retention; only 3 to 4% of users remain active after 30 days due to static experiences, lack of personalization, and minimal motivation. Despite the $8.5 billion mental health app market’s growth, most users abandon apps for mental health within months, as cognitive wellness demands continuous interaction, real-time feedback, and emotional connection to sustain progress.

AkshatMedTech Digital Health launched NeuroWorld, a mental health app for managing anxiety, improving sleep, supporting ADHD, and aiding with OCD tendencies. It offers cognitive assessment and mental wellness support.

This gamified cognitive training platform combines personalized habit formation, a reward-based city experience, and an AI-powered virtual health assistant to deliver real-time insights and improve psychological well-being. The platform enhances user motivation, strengthens adherence, and gives healthcare providers better visibility into patient outcomes.

Challenges Faced

The platform faced some challenges that impacted its overall performance:

Basic app with standard AI agents, no personalization
Low engagement rate
Absence of habit tracking progress
No reward system for motivation
Manual tracking of cognitive tasks
Limited scalability
01

General AI responses lacked tailored guidance for anxiety and depression.

Solutions We Delivered

01

Gamified mental health app

Designed as a brain training app for engaging cognitive care in ADHD and mild cognitive impairment (MCI) with intuitive onboarding, daily habit formation tracking, and interactive neuropsychological assessment games. Users complete challenges, earn rewards, and develop healthy habits through a seamless and motivating experience for attention enhancement and memory improvement in mental disorders.

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9:41

Hello, Ayesha!Good Morning! 👋

🔥 28Active Streaks◉ 52NEURO Points
Goals Progress

Don’t forget to check-in on your goalsTap to view ›

1 of 3
NEURO City

Your Neuropolis city is evolving. Check it out! 🎉Tap to view ›

Current Plan
Freemium Version
02

Agentic AI Wellness Guides

Introduced Myla and other specialized autonomous AI agents for each wellness zone to support users with real-time feedback, personalized goal tracking, motivational interventions for low motivation in depressive disorders, and care for overall mental health, addressing issues like emotional dysregulation in personality disorders.

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9:41

‹

Getting Started
with Myla

Hi there! I’m Myla, the brain of NEURO World. I’ll be your guide as you unlock islands of Nutrition, Exercise, Stress Management, Restorative Sleep, and Cognitive Optimization. Ready to begin? Let’s go!

Let’s Get Started
03

Themed wellness zones for targeted care

NeuroWorld organizes mental wellness for anxiety disorders and sleep-wake disorders into Nutrition, Exercise, Stress Relief (Unwind), Sleep (Restore), and Peak Performance (Optimize) hubs for holistic brain health. Each zone offers expert-backed activities, a mood tracker and personalized insights to strengthen brain health, driving user focus & adherence for managing generalized anxiety disorder (GAD) and improving insomnia.

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9:41

‹Select Island

Map view▤ ▦

UNWINDStress management and meditationRESTOREConsistent good-quality sleepEXERCISEWorkouts, sports, and movementOPTIMIZEActivities, habits, and cookingNUTRITIONBrain-healthy diets and cooking

Let me know if you need help picking up a new habitAsk me anything

Next
04

Smart notifications and AI habit coaching

Our agentic AI system sends dynamic reminders, mood-based prompts for major depressive disorder, and mindfulness exercises for stress management. Users receive personalized coaching for anxiety relief, ADHD focus support, sleep improvement for circadian rhythm sleep-wake disorders, depression management, and stress reduction for adjustment disorders, directly from our mental health app.

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9:41

‹Notifications···

MORNING MOTIVATION

Good morning! Ready to achieve your goals today? Let’s make it a great day!

GOAL REMINDER

Don’t forget to complete your exercise goal today! A little movement goes a long way.

HYDRATION REMINDER

Stay hydrated! Have you had a glass of water today?

STREAK ALERT

Awesome! You’ve maintained your streak for 10 days. Keep it going!

MOOD MOTIVATION

Don’t forget to include greens in your lunch! A healthy meal fuels a healthy mind.

MINDFULNESS PROMPT

Take a few minutes for mindfulness today. Your mind will thank you!

05

Neuropolis city-building rewards

Users complete daily challenges to grow their Neuropolis city by unlocking new structures tied to their progress in behavioral activation for depression and cognitive restructuring for obsessive-compulsive disorder (OCD) tendencies. This visual system reinforces consistency, providing a clear and motivating link between making healthy habits and improved psychological well-being in neurotic disorders.

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9:41
NEURO City
RollerskatingLevel 2 · sportsCheck In

Impacts

9:41
🔥
Streak Master

Maintain a streak to unlock advanced features.

STATUSUnlocked

NEURO POINTS52

30-Day Consistency

Complete at least one health-related goal every day for 30 consecutive days.

Balanced Engagement

Achieve goals in all key categories: nutrition, sleep, exercise.

Unbroken Streak

Maintain an uninterrupted streak without a skipping day.

Streak unlocked+40% engagement
  • Up to 40% Surge in User Engagement

    Our gamification & rewards feature is expected to boost user interaction for a more engaging experience.

  • Boost in Habit Adherence

    Personalized AI journeys and dynamic alerts to improve habit completion rates and user consistency by around 35%.

  • 25% Reduction in Staff Workload

    Automated brain health monitoring streamlined operations, enabling healthcare providers to focus more on patient care.

  • High Patient Satisfaction

    Smooth onboarding, personalized AI support, and the Neuropolis city to enhance the overall user journey.

  • Streamlined Operations

    AI habit tracking and real-time monitoring optimized workflows and reduced manual processes.

Integrate Data & Analyze Health Metrics for Better Outcomes

Contact Us to Explore Solutions

Our Tech Stack

Contact Us Today
PyPython
ggggplot2
skScikit-learn
TFTensorFlow
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