Client Industry
US-based life sciences and biotechnology enterprise.
Magento 2 eCommerce Solution for Life Sciences & Biotech Brands
A unified, enterprise-grade eCommerce solution that modernized legacy platforms, streamlined complex B2B ordering, and enabled scalable digital commerce for multiple life sciences subsidiaries.
Request a DemoEnhancements
- Unified eCommerce platform across subsidiaries
- Modern UI/UX optimized for B2B buyers
- Advanced search and discovery
- Personalized pricing and access controls
- Compliance-driven document handling
Services Delivered
- eCommerce platform migration
- Custom Magento 2 development
- UX/UI redesign
- Data migration and normalization
- Performance optimization
- Search and checkout customization
The Tech Stack
- .Magento 2
- AVATAX
Project Overview:
The global B2B eCommerce market is projected to reach $36 trillion by 2026, yet many life sciences and biotech companies still rely on fragmented legacy platforms that struggle to support complex B2B workflows, personalized pricing, and regulatory requirements. To overcome these challenges, the client partnered with AkshatMedTech to consolidate multiple legacy sites into a unified Magento 2 platform. The solution modernized the user experience and introduced advanced B2B capabilities, including tiered pricing, order management, compliance-ready documentation, and intelligent search, creating a scalable foundation for future growth.
To address these limitations, the client opted to consolidate its disparate platforms onto a single, scalable Magento2 eCommerce system. AkshatMedTech migrated the legacy sites, reimagined the user experience, and implemented sophisticated B2B capabilities, including tiered pricing, backdated order management, regulatory-ready documentation, and advanced search, empowering the organization to streamline operations, improve customer satisfaction, and build a future-ready digital commerce foundation that supports complex ordering workflows and continuous growth.
Challenges Faced
01
Operating on separate, outdated technologies made it difficult to manage products, customers, and orders consistently across subsidiaries.
Solutions
Unified Magento 2 eCommerce Platform
Both legacy systems were successfully migrated to a single Magento 2 ecosystem, creating a scalable foundation for multi-subsidiary digital commerce while preserving critical historical data.
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Platform Analytics
Revenue$4.2MOrders1,928Subsidiaries6Uptime99.9%
Unified Magento 2 PlatformTwo legacy systems migrated
Migration
Historical data preserved
Advanced Order & Backdated Management
A custom backdated order management system was implemented to support complex B2B batch procurement workflows and historic ordering trends.
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Advanced Order & Backdated Management
Batches1,286Backdated190Pending24
Historical order volume
Backdated Order SupportBatch procurementCreate order
Customer Group & Tier-Based Pricing
Personalized pricing models were modeled based on customer groups, organizations, and negotiated contracts, essential for B2B life sciences sales.
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Pricing & Group Management
AcademicTier 1-12%
BiotechTier 2-18%
EnterpriseTier 3-25%
DistributorTier 4-30%
Negotiated contract pricingApplies per organization and group
One-Page Checkout Experience
A streamlined checkout flow significantly reduced friction, improved conversion rates, and accelerated time-to-purchase for repeat buyers.
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CheckoutShipping Information
Payment MethodPlace Order
Order Summary
Microplate Reader$12,750
Assay Kit x4$1,240
Shipping$0
Total$13,990
Regulatory-Ready Product Documentation
Products were enhanced with the ability to attach supporting documents such as PDFs, SDSs, and worksheets, ensuring compliance-ready access to critical information.
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Compliance Dashboard
Documents2,480Verified98%Expiring12
Product Documentation
PDFSDS_Reagent_A.pdfVerified
PDFCOA_Batch_2291.pdfVerified
PDFSpec_Worksheet.xlsxReview
Region-Wise Pricing & Access Control
Geo-based restrictions ensured that pricing, products, and content aligned with regional regulations and business rules.
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Region-Wise Pricing & Access Control
North AmericaUSDEuropeEURAPACRestricted
Intelligent Search & Discovery
An advanced Solr-powered search experience allowed users to quickly find products, FAQs, documents, and technical resources, transforming content discoverability.
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Intelligent Search & Discovery⌕ microplate reader
Filters
Product 1$4600Product 2$5750Product 3$6900Product 4$8050Product 5$9200Product 6$10350
Custom Data Association Tools
A complex JavaScript-based system enabled the association of rich, technical data with products and customers, supporting advanced specifications and pricing packages.
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DATA TOOLSCustom Data Association Tools
Products4,120Customers860Links18.4K
Assay Kit ATier 2 · AcademicLinked
Reagent BTier 3 · EnterpriseLinked
Reader Gen-IIITier 1 · BiotechLinked
Impact
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Executive Overview
Revenue$4.2MConversion+38%Orders1,928Repeat64%
Sales trend
98%Fulfilled
- Faster, Frictionless Ordering A streamlined checkout and intelligent search reduced steps and improved the overall purchasing experience.
- Increased User Engagement & Online Orders Enhanced UX and personalized pricing drove higher engagement and more repeat online purchases.
- Scalable for Enterprise Growth The new Magento 2 architecture supports high-traffic volume, complex catalogs, and future performance upgrades.
- Operational Efficiency Across Subsidiaries Unified order management, inventory visibility, reporting, and customer data reduced manual effort and duplicated work.
- Digital Commerce Foundation The platform now provides a modern, compliant, and extensible digital commerce foundation for the enterprise and beyond growth.